All Aspects

Other beverage consulting companies only focuses on one aspect of a beverage lifecycle: formulation, development, production, distribution, marketing, or sales. Some are even more focused, concerned with drink label designs, beverage packaging, and bottling or syrup production. Most lifecycle consultants are involved in beverage management. A consultant is an expert or a professional in a specific drink market that has vast knowledge of the beverage industry. A consultant engages with multiple and changing clients who then gain a deeper understanding of the beverage, including product improvement and brand recovery.

Formulation Experts

Expertise is necessary as formulation and production varies for the diverse group of beverages including fruit juices and juice drinks, tropical nectars, carbonated beverages, energy drinks, diet and nutritional beverages, flavored waters, and sports drinks. Additionally, nutritional information, ingredient list and any applicable allergen statement must meet all legal requirements. Handling many of the complexities involved in the beverage process, consultants help manufacturing companies with everything from iced tea beverages to bottled spring waters.

Changing Demographics

While energy drinks usually target the 12 to 30 year old demographic, surveys show that energy drinks are just as popular with the over 35 age group, as well as senior citizens looking for quick energy boosts. The number of energy drink brands is actually much greater than people realize. Red Bull dominated the energy market for many years as one of the first energy drinks developed. Word of mouth has been a big part of Red Bull’s advertising, and as a result, many other products have yet to emerge from Red Bull’s shadow.