Unique Label Requirements

Beverage labels are a critical part of the beverage design and marketing. Each type of beverage has unique label requirements. Designing labels requires art sketches specific to the design, selecting or creating a font treatment, exploring layout options, creating tag lines and other text (branding), nutritional tables and ingredient statements.

Energy Drink Labels

Energy drink labels are artistic and powerful marketing tools. The packaging of any product has a powerful impact on the product's success or failure because it catches the consumer's attention, conveys important information about the product, and creates certain feelings or assumptions in the potential consumer. Some products tend to rely on subtle packaging that relates important information without being too flashy, while other products rely on the shock value of packaging to catch the attention of consumers and convince them to try the product. Because there are so many brands and types of energy drinks, energy drink labels create the first impression for each one.

Though energy drinks give fuel and energy, they cannot replace food. However, each energy drink contains some essential and important ingredients. For the wide variety of energy drinks, the nutrition facts on the container give valuable information. In the U.S., the nutritional facts label lists the supplied percentage of recommended nutrients based on the average 2000 calorie a day diet. These Reference Daily Intake values come from the highest 1968 Recommended Dietary Allowances for each nutrient in order to assure that the needs of all age and sex combinations were met.

Drink Label

A good drink label design must stand out from competing brands and compel consumers to choose pick up and examine the product and brand, learn more about it, and ultimately make the purchase. To engage consumers with innovative designs is to win them over.

UV

Make sure to use a UV or laminate on drink labels because it protects the ink and label design from humidity and moisture. Also, select a strong adhesive to ensure the product remains branded. Unique beverage label shapes can increase visual impact on the bottle. Consider using a clear label stock to let the product show through parts of the label design. Clear labels also blend to the container, giving a "no label," and natural look. Packaging the product also requires labeling the containers with bar codes and identification, which should communicate pricing, usage guidance, addresses, and advertising. Strategic labeling also prevents tampering and pilferage.