Beverage Distribution

Beverage distribution is getting the beverages on the shelves of major retailers.




Relationships

Some distribution companies have great relationships with their retailers and are able to get instant distribution into thousands of accounts. There are thousands of distribution companies that represent different types of beverages—major soda and water distribution, wholesalers, beer distribution, and small distribution..

Distributors Deliver Beverage Sales

Beverage distributors purchase, warehouse, and deliver products. Distributors bring together products from many manufacturers and distribute them to many retailers. This centralized effort reduces the number of contacts between manufacturers and retailers. Distributors distinguish themselves from the competition by becoming experts on local and regional markets and by building long-term relationships with retailers and foodservice companies.

Finding Profitable Supply Channels

The food distribution system in the U.S. is complex. By the time a drink is placed on a grocery store shelf, it has traveled countless miles and has been handled by many people. The product needs to be profitable for the broker, distributor, and retailer. Look for a distributor that offers direct store delivery (DSD) and provides merchandising services. Having a product sit passively on the shelf is a harbinger of bad things to come. Retailers do not like stale products. Remember, shelf space is always at a premium.