New Beverage Sales

Hundreds of new beverages introduced each year. It takes knowledge to get the beverages on the shelves of major retailers.




Sales

New beverages sales are the lifeblood of all beverage distributors and retailers and hundreds of new beverages introduced each year. Sadly, only a handful will succeed. Retailers and beverage distributors are constantly searching for new and innovative beverages that will add profit to their bottom line. Getting a beverage in front of major buyers and distributors takes experience and a lot of persistence.

Marketing

Having the greatest tasting beverage in the world does not mean much if consumers are not aware of it. An effective marketing approach to get distributors and retailers excited about the new beverage is indispensible. Select a distributor that focuses on beverages, rather than a wholesaler that “specializes” in everything.

Promotions

Selling the new beverage to distributors is only the first step. Consumers must respond by purchasing the product. The fastest way to fall off from a major retail account or distributor list is to fall flat on sales. Aggressively implement the many Sales, Promotional and Marketing strategies that will boost sales at any retail account.

Finding Profitable Supply Channels

The food distribution system in the U.S. is complex. By the time a drink is placed on a grocery store shelf, it has traveled countless miles and has been handled by many people. The product needs to be profitable for the broker, distributor, and retailer. Look for a distributor that offers direct store delivery (DSD) and provides merchandising services. Having a product sit passively on the shelf is a harbinger of bad things to come. Retailers do not like stale products. Remember, shelf space is always at a premium.