Tapping into the beverage and soft drink market is certain to net good profit. However, in the last century there has been an explosion in the drink manufacturing sector. More manufacturers in the U.S. are now capable of producing beverages at alarmingly fast rates. Private label water is a great candidate to benefit from all of the resources and infrastructure that is already in place. There is little product differentiation, minimal drink formulation is required, and operational facilities have the output capacity.

Bottled Water

Bottled water is fast becoming the "fashion" accessory for the image and health conscious consumer. Step into any gym or trendy restaurant and bottled water is everywhere - from every source, every flavor profile, every type of packaging, There is sparkling water, Artesian spring water, mineral and vitamin infused water, and flavored water in containers that go from the practical plastic to the elegantly shaped glass bottle. Creating private label water is a firm and strong investment that will certainly offer handsome returns.

Private Label

Private label water is one of the fastest growing beverage categories in the U.S. It is at the top of the charts accounting for nearly 22% of all convenience still water sales in drug stores. The market value for bottled water is over $10 billion, according to International Bottled Water Association figures. Increasing interest among consumers in health and fitness, along with ongoing environmental concerns about the quality and safety of local water supplies are among the key driving factors for growth in this category, Taste, portability and convenience are also significant factors, especially in the single-serve category. As the category grows, increases in private label water will continue to take larger percentages of the market share with as they rely on innovations in product, package design, and branding.

Changing Values